Vitoria Stone Fair is the fastest route for producers to reach the North American market North America gets two-thirds of Brazilian stone exports. The Fair is considered a reference for new products and business opportunities, with international and national exhibitors
North America is the largest buyer of Brazilian dimensional stone. Together, the United States, Canada and Mexico represent 67.8% (US $ 417.8 million) of the Brazilian exports in the first semester of 2015 – a growth of 6,8% compared to the previous year.
Largest trade event of the sector in Brazil and among the most important in the world, the Vitoria Stone Fair | Marmomacc Latin America -International Marble and Granite Fair will take place on February 16 to 19, 2016, is a reference for major buyers in the world, especially for these three countries in particular.
"Importers from the United States represent 25% of Vitoria Stone Fair´s international visitors. They come to find new products and business opportunities between international and national exhibitors", said Cecilia Milanez, director of Milanez & Milaneze, organizer of the event. For her, Vitoria Stone Fair is the fastest route for producers to reach other countries, particularly in Latin America, to reach the North American market.
Brazil is a country with the most variety of dimensional stones in the world: more than 1000 types, from classic to exotic, which results the combination of different colors, textures and tones. The country has the largest technological industrial park in the Americas and is one of the main suppliers of prime, raw and manufactured materials. For that reason, Vitoria Stone Fair receives a large number of foreign buyers from more than 50 countries, which includes distributors, importers, builders and architects.
To ensure the presence of these attendees, the trade show promotes a series of actions to bring buyers from strategic markets, such as endorsement agreements with specialized publications and international fairs of the sector. In the last month, Milanez & Milaneze promoted Vitoria Stone Fair | Marmomacc Latin America at Marmomacc, in Verona, Italy.
In addition to present Brazilian fair to exhibitors and visitors, meetings were held with specialized press, international delegates and Associations of the sector, such as MIA (Marble Institute of America), ASSIMAGRA (Associação Portuguesa dos Industriais de Mármores, Granitos e Ramos afins), Egypt Export Council, etc.
The promotion of Vitoria Stone Fair | Marmomacc Latin America, in partnership with EMBRATUR (Brazilian Institute of Tourism), will reinforce the potential of Brazil and the state of Espírito Santo, by attracting new participants and visitors. In the last edition, 120 of the 420 exhibitors where International, which proves the importance of international promotion to strengthen the event.